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ETFs in focus - Fidelity EBF 2023

Market growth 2022 & Q1 2023

  • USD 90 bn net new assets in 2022 ​
  • And another USD 58 bn year-to-date in 2023 already​ (as per 21st April 2023)
  • With USD 570 mio net new assets we ranked no. 12 in Q1, but the upside is still tremendous ​
  • Flows were dominated by Fixed Income, ESG and Thematics, exactly were we play (ESG funds - defined as article 8 and 9  funds under SFDR - added USD 56 bn of new assets in 2022, Fixed Income USD 33 bn, and Thematics a respectable USD 3.5 bn)
  • iShares continued its dominance with 53% of total ETF Net New Assets in 2022, equating to more than USD 47 bn of inflows​
  • Vanguard had a strong year based on its clear value proposition “broad market exposures at minimal cost”​
  • JP Morgan, one of our closest competitors in active ETFs, also had a strong year with NNA of more than USD 3 bn

Opportunity set: our ETF capabilities

  • 20 regional building blocks available: diverse enough to cater different client needs​
  • No. 12 in European flows in Q1: room to grow ​
  • USD 570 mio net new assets in Fidelity UCITS ETFs this year already (as of Q1) ​
  • Five unique Thematic ETFs: broad enough to act as strategic building blocks: great stuff, but need your help to grow​
  • So far since October 2022: 8 new clients invested in our ETFs - can we double that number by September? 

Differentiating Through Application of Fidelity IP

What we are: unique ETFs build on our active & sustainable research capabilities

  • Client focused solutions aligned with their specific needs.
  • Sustainable Investing integral to our ETF investment solutions.
  • Best of active and passive: Combining the transparency of ETFs with the benefits of Fidelity's active expertise in security selection and portfolio construction.

What are we not: Pure passive, ultra low fee (= low margin)

  • Core market capitalisation weighted ETFs have experienced significant margin pressure and this is expected to continue. 
  • It is difficult for us to compete with established players that already have scale and liquidity and therefore this is not an area of interest for us.

Please note: numbers on the right denote snapshot for Q1 and are subject to change

Did you know that almost all of our clients use ETFs to build their portfolios?

Aligned with Fidelity’s existing key clients


What is IPREO?

Ipreo is a database scanning publicly available records for ETF holdings. Based on our experience it covers around 30% of the ETF market and thus is a great start to build a call list for ETF contacts. Access is currently limited to the ETF. Want to know what is happening in your client base?

Reach out to Stefan Kuhn to run taylor-made reports suiting your needs.

We are here to help: The ETF ecosystem

Nick King

Head of ETFs


Dorcas Phillips

Director ETFs


Neil Davies

Director ETFs


Peter Merriman

ETF Capital Markets Manager


Karina Nathoo

ETF Product Structurer


Michael Dillon

Manager ETFs


Benoit Pistre

Associate Director Product Management ETF


Stefan Kuhn

Head of ETF Distribution Europe


Domingo Barroso

ETF Sales Director Ibera


Tim Breitbach

Head of ETF Distribution DACH


Solene Garnavault

Senior Manager, Luxembourg


Eva Roure-Schorr

Sales Associate Director, Germany


Filippo Armellini

Sales Associate Director, Italy


Max Schubert

Head of Intermediary Marketing


Ann-Christin Schnabel

Senior Manager


Sara Pavesi

Marketing Associate Director


Ignacio Rambaud

Associate Director Marketing & Communications


Tony Lee

Senior Manager Investment Writer


Where to find more ETF information


ETF Website

A good starting point is our newly updated website:


Email to Stefan Kuhn

Want to know what your clients hold in (competitor) ETFs, ask Stefan for an Ipreo data dump


Email to ETF team

If you have product-specific questions, please email:


Product Central

All product-related material, just like for active funds, can be found on:


ETFs on Yammer

Recently, we have launched a Yammer group: ETFs at Fidelity